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  • Writer's pictureKristi Kitz

Bulk E-mail Best Practices

Design considerations for sending bulk e-mails in a transaction.


Say we have an extensive list of users, all of whom need to be sent an e-mail. We build a simple for each loop that sends the e-mail, then marks it as sent in the database.

If an error occurs on our database action, did the e-mails processed before that error send? The answer is yes! When the send e-mail action is called, that e-mail is sent to a sending queue¹ to be processed. Any exceptions in the flow will not roll back e-mails sent before it occurs.

With this in mind, we can follow a couple of best practices to ensure the optimal design of our bulk e-mail code.

Best Practice 1: Mark the database before the e-mail is sent

If we’re sending e-mails in a loop followed by some other code and an error occurs, the e-mail preceding the error will be sent anyway. A better practice is to run our code before we send the e-mail – this way, when an error occurs, the action will halt before the e-mail is sent.

It’s also essential to monitor the platform logs when sending e-mails to catch these errors when they occur.

Best Practice 2: Include a commit transaction

Again, if we’re sending e-mails in a loop alongside other code and an exception is thrown, the e-mails will send, but the other database actions won’t be committed. Therefore, it’s a good idea to include a “Commit Transaction” action after our database calls.

Key Takeaways

When you call the send e-mail action, that e-mail is sent to the queue immediately. If an error occurs in the transaction, e-mails processed up to that point will be sent. Monitoring the platform when sending e-mails is essential.


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